Salvatore-Ferragamo-Debuts-Ferragamo-Signature-Film-With-Ethan-Peck

As ferragamo ties to its 100 Years in Hollywood campaign, Italian style home Salvatore Ferragamo is premiering a brand new short movie challenge, “the Ferragamo Signature Film,” starring Ethan Peck, grandson of late Oscar-successful actor Gregory Peck (“To Kill a Mockingbird,” “Moby Dick”), and Elettra Wiedemann, daughter of Isabella Rossellini (“Joy,” “Blue Velvet”), Selection has exclusively learned.



The movie — a fiery romance depicting the significance of the Gancio image to the brand — will make its global debut tonight at the Gancio Studios event in New York Metropolis, where its premiere can be accompanied by the launch of a new Signature Assortment of eyewear and timepieces that equally celebrate the brand’s iconic Florentine symbol.

Ferragamo first ventured into the brief movie world in 2013 with the debut of “Walking Tales,” a romantic comedy advised over eight episodes, directed by Luca Guadagnino (“I Am Love,” with Tilda Swinton) and starring Lauren Hutton. The love story unfolded across Los Angeles (where Ferragamo constructed a starry business), Shanghai (the place the brand was expanding) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent short movie endeavor, “Coming Residence to Hollywood,” which debuted in September.

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“I suppose we found there’s a great chemistry between us,” says Peck, who was honored to re-crew with the historic style home. “The Ferragamo model has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to hold via my own profession.” What sort of character does he play? “The film highlights a couple of Italian archetypes, characters one might see passing by way of the countryside or Milan alike. I play a man who admires magnificence, and in doing so, illicits some jealousy from the girl he is with.”

That lady is played by Wiedemann — who has additionally collaborated with the model over the years, and wanted to partake in the brand new movie as a result of the way it was conceptualized and shot. “The quick not solely communicates Ferragamo’s elegance and glamour,” she says, “but additionally conveys a sense of humor and enjoyable, which are the very qualities that make the Ferragamo household and their brand so irresistible.”

bags salvatore ferragamo had been chosen for a particular reason. “Ethan and Elettra signify Ferragamo’s legacy in Hollywood and how that heritage has evolved at present, with a playful nod to the Gancio signature, connecting with the digital age,” says Ferragamo creative director Massimiliano Giornetti, who’d elaborated on the original founder’s relationship with showbiz at the reopening of the flagship Rodeo Drive retailer in September.