| − | Infosurv Research's Insights Reports Consistently Get accolades from our clients. We like to believe that they are different -- and better -- from the average marketing and advertising research report. Why? Since we focus on directly answering the project aims and helping our clients make better business decisions.<br /><br />There are no hard and fast guidelines for writing a great marketing research report; indeed, each report is customized to your job at hand. But, there are some suggestions you can use to produce your promotion study reports (or for that matter, any report) better.<br /><br /><br />To start with, you want to receive your reports . In the end, if nobody reads themyou could as well not write them, and you probably should not invest in doing research! Keep your reader in mind while you build the report and think creatively about how to present the data in a way which makes it effortless for the reader to absorb. Formattext, images, video -- all these are great tools to provide information. But use them judiciously!<br /><br />Here are just two of our favorite tips for better marketing [http://marketresearchbase.com research report] s:<br /><br />Answer the Objectives. The goals are the raison d'etre of your undertaking. The goals justify the cost of conducting the research. Make the objectives the starting point of your report. If all you do in your report is response the objectives, you don't need to do anything else.<br />Don't be a servant to your own format! You might have always written text reports, but your research subject may be better expressed in PowerPoint, Excel or perhaps in a video format. Be creative and use the format which best communicates the info. Additionally, there are lots of resources that tell you how to compose a research report, but today, those resources are outdated. <br /> No matter how amazing your report, there will always be those supervisors who simply don't have the time to read the whole report. If you can boil down the information to the main replies, those that address the goals (hmmm, this may be important) and present it onto a one-or-two page picture dashboard or scorecard, do it. At a minimum, write an executive summary that includes just the information managers will need to create the business decision in the center of the project. (See #6 below to learn more on Executive Summaries.)<br /><br />Tell a fascinating story. No one likes to see about data points. Telling a story makes your research results accessible and direct the reader to execution. Stories are also more memorable, which means that your findings will end up guiding principles for future decisions.<br />Be brief. 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That's the sort of information which will help your reader understand how to interpret the results. <br />Use images rather than words and data when possible. Is a picture really worth 1,000 words? It is dependent on the words, of course, but the fact remains that right images can communicate complex concepts efficiently. Particularly for Those individuals who are reluctant to see, imagery can be a wonderful<br /><br />Make it easy to read your charts. Graphs are often the center of marketing research reports, therefore take care to ensure that they don't confuse your reader.<br />Use the same scale on all of your charts for the two axes. If a single axis ends in 30% and the upcoming ends at 90%, the reader might not see the difference and might misinterpret the information (especially if they're not carefully reading the accounts !)<br />Maintain the very same colors on graphs throughout. If top Top Box score is blue on one graph and green on the other, you might confuse your viewers. When the 2014 information are green on one slide and the 2015 information are green on the next slide, then it may be misinterpreted. Keep colors consistent to prevent the casual Where possible, utilize the exact same colour palate as the brands depicted in your document.<br />Make sure you include the exact question wording with each table or graph. Often while reading study reports (or viewing research presentations) the audience will wonder how the query was enlisted to assist them understand the information they are getting. Do not make them hunt through the questionnaire. Simply set the specific question at the bottom of the graph or table.<br />Be certain to include the foundation size with each graph or table. Without understanding that programming logic can impact the base size, readers presume that each and every respondent answers all queries, again potentially leading to miscommunication. Be sure to include the foundation sizes in the document.<br />Use the Appendix for"less significant" information. Any information that does not directly deal with project objectives, for example methodological detail, details about your analysis and other miscellaneous data, should not go into the primary report. Contain it at the end of the report within an Appendix.<br /> While you, as a writer, might be more comfortable with more detail, it is your job to generate information accessible to your customers. Using these tips will go a very long way to creating your study actionable -- along with educational and entertaining.
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